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Media enquiry management, in practice.

Guides, frameworks and templates from the team building Pressia — for comms teams who handle journalist enquiries every day.

Comparisons

Media monitoring vs media relations software: what is the difference, and why does it matter?

Media monitoring tools like Meltwater and Cision track what's published about you. Media enquiry management software handles what journalists ask you. Pressia is the first platform built for the second problem. Here's why that distinction matters.

The Pressia Team · · 6 min read
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Templates

Media enquiry tracking: how to build the ideal manual template

How to build a media enquiry tracking template that works. The exact columns, status conventions and habits that keep a manual log honest, and the point where every spreadsheet breaks.

· 5 min read
Guides

How to triage media enquiries: a risk and opportunity framework

A practical framework for triaging media enquiries. Five risk dimensions, four opportunity dimensions, six response paths, and how to make triage consistent across a comms team.

· 5 min read
Guides

Media enquiry management software: what to look for

A practical guide for comms teams evaluating media enquiry management software. The eight capabilities that matter, the traps to avoid, and the questions to ask vendors.

· 4 min read